Ipsos Thinks


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We hope you’ve found this first look at Generation Z useful. We’ve enjoyed pulling it together, as it’s helped us make sense of the apparently contradictory and clichéd claims we see too often.

If you enjoyed our insights into Generation Z, you might be interested in our study of Millennial: Myths and realities. We’ve completed a major review of all the claims and evidence around Millennials we could find and sorted them into myths and realities.

Read more