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The Perennials: The Future Of Ageing

Download The Perennials: The Future Of Ageing report. This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this generation.

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Do let us know if you have data or reflections to add to our growing understanding of The Perennials, or just get in touch to discuss the themes.

For more information about the report please email ukinfo@ipsos.com


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The Perennials: The Future of Ageing

This report looks at our ageing societies and their challenges and opportunities. The media have obsessed about ‘Millennials’ as disruptors, but in fact ageing – which will affect every generation – is having even larger effects. Rising life expectancy and falling birth rates mean populations around the world are getting older. It is portrayed as a ’narrative of decline’ – not a time of opportunity and change.