Ipsos MORI Thinks

References

      1. https://www.ipsosglobaltrends.com/category/article/the-crisis-of-the-elites/
      2. Data trends from Pew (US), 1999-2019, Latinobarometer 2002 to 2017, Eurobarometer 2001 to 2018
      3. Information engaged/Information wary survey, Pew Research Center September-November 2016
      4. Reuters Institute for the Study of Journalism, Digital News Report 2018
      5. Source: General Social Survey, quoted in https://www.ipsos.com/ipsos-mori/en-us/knowledge/society/our-age-of-uncertainty
      6. Survey conducted April 12–19, 2016, Pew Research Center, quoted in https://www.ipsos.com/ipsos-mori/en-us/knowledge/society/power-of-modern-partisanship
      7. https://warwick.ac.uk/fac/soc/economics/staff/mdraca/polarized-citizens-measuring_2018_04_02.pdf
      8. http://www.digitalnewsreport.org/survey/2017/polarisation-in-the-news-media-2017/
      9. https://blogs.lse.ac.uk/politicsandpolicy/the-polarisation-of-party-supporters-since-2015/
      10. https://ukandeu.ac.uk/wp-content/uploads/2019/01/Public-opinion-2019.pdf
      11. https://www.thetimes.co.uk/article/brexit-remainers-more-bothered-by-differing-views-in-family-poll-shows-h6kh2vrp7
      12. https://www.ipsos.com/ipsos-mori/en-uk/world-apart-global-study-bbc-crossing-divides-season
      13. https://www.ipsos.com/ipsos-mori/en-uk/world-apart-global-study-bbc-crossing-divides-season
      14. https://www.brookings.edu/wp-content/uploads/2017/09/4_alganetal.pdf
      15. Zak, P. J. & Knack, S. Trust and growth. Econ. J. 111, 295–321 (2001) https://nyuad.nyu.edu/content/dam/nyuad/faculty/social-science/blaine-robbins/publications/Robbins-2016-Sociology_Compass.pdf
      16. (Stanford Encyclopaedia of Philosophy: Trust, 2006)
      17. https://www.ipsos.com/ipsos-mori/en-uk/customer-experience-everyones-business
      18. Hardin, Russell. 2002. Trust and Trustworthiness https://www.jstor.org/stable/10.7758/9781610442718
      19. https://pdfs.semanticscholar.org/c18e/8f5f5ae49d355b22f3d29dfcf089aa7aa8a7.pdf
      20. Govier, Trudy. 1997. Social Trust and Human Communities. McGill-Queen’s University Press
      21. Mayer, Roger C, F. David Schoorman, and James H. Davis. 2007. “An Integrative Model of Organizational Trust: Past, Present, and Future.” Academy of Management Review, 32 (2): 344–354. https://doi.org/10.5465/amr.2007.24348410
      22. https://www.researchgate.net/publication/37415998_The_Consequence_of_Modernity
      23. Botsman, Rachel. Who Can You Trust? How Technology Brought Us Together and Why It Could Drive Us Apart. London: Portfolio Penguin, 2017
      24. https://www.penguinrandomhouse.ca/books/312341/the-truth-about-trust-by-david-desteno/9780698148482
      25. Simmel, Georg. The Sociology of Georg Simmel. Transl., ed. and intr. By K. H. Wolff. New York: Free Press, 1950.
      26. https://www.penguinrandomhouse.ca/books/312341/the-truth-about-trust-by-david-desteno/9780698148482
      27. https://www.nature.com/articles/nature03701
      28. Torsello, Davide. 2008. “Action Speaks Louder than Words? Trust, Trustworthiness and Social Transformation in Slovakia.” Anthropological Journal of European Cultures 17 (1): 96–118. https://doi.org/10.3167/ajec.2008.01701006.
      29. https://www.jstor.org/stable/2393957?seq=1#page_scan_tab_contents
      30. https://factaplus.com/2017/09/21/the-earning-of-trust/#_edn3
      31. Maister, David, Charles Green, and Robert Galford. The Trusted Advisor. London: Simon & Schuster, 2002.
      32. https://www.emeraldinsight.com/doi/abs/10.1108/ER-03-2012-0025
      33. https://www.scirp.org/(S(351jmbntvnsjt1aadkposzje))/reference/ReferencesPapers.aspx?ReferenceID=1981850
      34. Putnam, R (1993) Making democracy work: civic traditions in modern Italy, Princeton, NJ: Princeton University Press; Gould, ED, Hijzen, A (2016) Growing apart, losing trust? The impact of inequality on social capital, International Monetary Fund; Halpern, D (12 Nov 2015) ‘Social trust is one of the most important measures that most people have never heard of – and it’s moving’, at https://www.bi.team/blogs/social-trust-is-one-of-the-most-important-measures-that-most-people-have-never-heard-of-and-its-moving/
      35. See footnote 34, and Putnam (2000) Bowling alone: the collapse and revival of American community, New York: Simon
        and Schuster
      36. Halpern, D (2017) ‘How can we rebuild trust in a UK divided by inequality and suspicion?’ https://inews.co.uk/opinion/comment/can-rebuild-trust-uk-divided-inequality-suspicion/
      37. Jackson, C (2017) The Power of Modern Partisanship, Ipsos, https://www.ipsos.com/ipsos-mori/en-us/knowledge/society/power-of-modern-partisanship; Kemp, J (2018) America’s Trust Deficit, Ipsos, https://www.ipsos.com/ipsos-mori/en-us/knowledge/society/america-trust-deficit
      38. https://thinks.ipsos-mori.com/gen-z-beyond-binary/
      39. Gould, ED, Hijzen, A (2016) Growing apart, losing trust? The impact of inequality on social capital, International Monetary Fund
      40. https://www.ipsos.com/ipsos-mori/en-uk/advertising-execs-rank-below-politicians-britains-least-trusted-profession
      41. https://www.bi.team/blogs/social-trust-is-one-of-the-most-important-measures-that-most-people-have-never-heard-of-and-its-moving/
      42. https://www.ipsosglobaltrends.com/the-optimism-divide/
      43. https://www.ipsos.com/ipsos-mori/en-uk/people-italy-and-us-are-most-wrong-key-facts-about-their-society
      44. See for example the discussion in Political Trust and the “Crisis of Democracy”, Tom W. G. van der Meer, Oxford Research Encyclopedia of Politics 2017
      45. D. Easton, A Systems Analysis of Political Life (New York: Wiley, 1965).
      46. https://www.psa.ac.uk/sites/default/files/conference/papers/2015/PSA2015%20Popular%20Understandings%20of%20Politics_0.pdf
      47. https://www.ipsos.com/ipsos-mori/en-uk/understanding-society-beyond-populism
      48. OECD (2017), Trust and Public Policy: How Better Governance Can Help Rebuild Public Trust, OECD Public Governance Reviews, OECD Publishing, Paris
      49. https://www.psa.ac.uk/sites/default/files/conference/papers/2015/PSA2015%20Popular%20Understandings%20of%20Politics_0.pdf
      50. https://www.ipsos.com/ipsos-mori/en-uk/media-we-trust-how-our-views-media-are-changing
      51. https://agency.reuters.com/content/dam/openweb/documents/pdf/news-agency/report/dnr-18.pdf
      52. https://www.ofcom.org.uk/research-and-data/media-literacy-research/childrens
      53. https://www.pewresearch.org/global/2018/01/11/global-publics-want-politically-balanced-news-but-do-not-think-their-news-media-are-doing-very-well-in-this-area/
      54. https://www.ipsos.com/ipsos-mori/en-uk/advertising-execs-rank-below-politicians-britains-least-trusted-profession
      55. https://www.ipsos.com/ipsos-mori/en-uk/advertising-execsrank-below-politicians-britains-least-trusted-profession
      56. Martin et al. (2005) The challenge of patient adherence 1 (3) Therapeutics and Clinical Risk Management, 189-199
      57. Ipsos Global Trends Survey 2018 (https://www.ipsos.com/ipsos-mori/en-uk/connected-health-trends-2018)
      58. Ipsos Digital Doctor 2017 (https://connectedhealth.ipsos.com/digital-doctor.html)
      59. https://www.bladderandbowel.org/bowel/stoma/what-is-a-stoma/
      60. GP Patient Survey 2018 (https://gp-patient.co.uk/surveysandreports)
      61. Milton Lodge and Charles S. Taber. The Rationalizing Voter: Unconscious Thought in Political Information Processing (New York: Cambridge University Press, 2013).
      62. Ipsos Global Trends, 18,180 adults aged 16-64 across 23 countries, online, 12 Sep – 11 Oct 2016
      63. https://www.warc.com/content/paywall/article/event-reports/why_marketers_are_wrong_about_mistrust_in_brands/125684
      64. Ipsos, World Economic Forum (2019) Global Citizens & Data Privacy.
      65. European Commission (2008) Flash Eurobarometer: Data Protection in the European Union, Citizens’ Perceptions Analytical Report.
      66. European Commission (2015) Special Eurobarometer 431: Data Protection Report.
      67. Joinson, A. N., Reips, U-D., Buchanan, T., & Schofield, C. B. P. (2010) ‘Privacy, trust, and self-disclosure online.’ Human-Computer Interaction, 25 (1), pp. 1-24.
      68. https://www.ipsos.com/ipsos-mori/en-uk/online-data-privacy-attitudes-action-evidence-review
      69. Ipsos Global Trends Survey 2017
      70. Ipsos Key Influencing Consumers Survey 2017
      71. https://www.ipsos.com/ipsos-mori/en-uk/global-survey-reveals-widespread-distrust-personal-data-usage-companies-and-governments
      72. Edelman Trust Barometer 2018
      73. Ipsos Global Trends Survey 2017
      74. Ipsos Key Influencing Consumers Survey 2017
      75. http://www.rationaloptimist.com/blog/amaras-law/ [no valid link]
      76. EU referendum campaigns make Facebook their friend https://www.ft.com/content/82be41ce-088c-11e6-a623-b84d06a39ec2
      77. McDonald’s: Getting Britain lovin’ it once again https://www.warc.com/Content/f29456e7-8950-4323-b0d6-215a984f914e
      78. McDonald’s UK indexed sales figures to 2011 https://www.warc.com/Content/f29456e7-8950-4323-b0d6-215a984f914e
      79. https://www.theguardian.com/business/2017/jan/11/volkswagen-reveals-record-car-sales-amid-emissions-scandal
      80. https://reputation.ipsos-mori.com/how-reputation-and-trust-affect-purchase-decisions-and-marketing-efficiency/
      81. Ipsos MORI Veracity Index, Base: c. 1,000 British adults aged 15+ interviewed face-to-face per year
      82. Ipsos global concept testing database. Concepts from an existing brand = 33% ‘Promising’; line extension (new category for existing brand) = 24% ‘Promising’; new brand = 21% ‘Promising’. ‘Promising’ propositions include any concepts falling into Ipsos’ ‘Winner’, ‘Good Start’ and ‘Under-priced’ innovation archetypes
      83. Forbes, How to use online reviews to drive business growth, June 13 2018
      84. Brand24 blog, Positive side of negative reviews, September 6 2018
      85. https://www.adweek.com/digital/new-report-shows-just-how-significant-amazons-reach-in-ecommerce-is/
      86. Ozcan, P.; Möhlmann, M.; and Krishnamoorthy, C. (2017) “Who shares and who doesn’t: Result of the UK Sharing Economy Consumer Survey 2017”. Warwick Business School, University of Warwick.
      87. Ozcan (2017)
      88. Vaughn, R. (2017) “UK sharing economy to get £8bn boost in 2017.” Price Waterhouse Coopers
      89. Ipsos MORI hand-coded n=250 social media posts dated between 01-09-17 and 31-08-18. Query syntax is available on request.
      90. See for example: Pew Research Center (2016). “Shared, Collaborative and On Demand: The New Digital Economy”; Journal Of Consumer Research (2012) excerpt published at https://phys.org/news/2012-07-isnt-dont-consumers-zipcars.html; Eckhardt, G. and Bardhi, F. (28/1/15) “The Sharing Economy Isn’t All About Sharing.” Harvard Business Review.
      91. https://www.ipsos.com/ipsos-mori/en-uk/wasted-opportunity
      92. Ipsos MORI “A Wasted Opportunity”, 2018. https://www.ipsos.com/ipsos-mori/en-uk/wasted-opportunity

Trust: The Truth?

We decided to write this report because we wanted to test if the prevailing narrative matched the data. The ‘truth about trust’ is that trust is complex, and takes many forms (many of these forms are not in crisis or decline). Without some degree of trust society simply would not function…