Ipsos Thinks

References

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  3. https://www.irishnews.com/magazine/2017/03/09/news/h-m-is-launching-a-unisex-denim-collection-959560/
  4. http://www.pewsocialtrends.org/2014/06/05/growing-number-of-dads-home-with-the-kids/
  5. NatCen, Charting Changing Attitudes, 2017. http://www.natcen.ac.uk/blog/charting-changing-attitudes-%E2%80%93-same-sex-relationships
  6. https://barbie.mattel.com/en-us/about/role-models.html
  7. http://www.bsa.natcen.ac.uk/media/39147/bsa34_moral_issues_final.pdf
  8. ibid
  9. Annual Survey of Hours and Earnings. ONS. 2017. https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/2017provisionaland2016revisedresults#gender-pay-differences
  10. https://www.jwtintelligence.com/2016/03/gen-z-goes-beyond-gender-binaries-in-new-innovation-group-data/
  11. ONS, Young adults living with their parents, 2017 (https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/families/datasets/youngadultslivingwiththeirparents)
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  27. http://www.emcdda.europa.eu/system/files/publications/4541/TDAT17001ENN.pdf
  28. https://doi.org/10.1111/cdev.12930
  29. Unprotected sex is defined as not using condom during or birth control pills before last sexual intercourse
  30. https://jamanetwork.com/journals/jamapediatrics/article-abstract/2673719?widget=personalizedcontent&previousarticle=2673715&redirect=true
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  32. https://www.gsttcharity.org.uk/sites/default/files/Bite_Size_Report.pdf
  33. https://www.ipsos.com/ipsos-mori/en-uk/sugar-what-next
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  36. http://www.euro.who.int/en/countries/portugal/news/news/2018/2/downward-trend-in-overweight-and-obesity-among-portuguese-school-children
  37. Body mass index (BMI) is defined as weight in kilograms divided by the square of height in metres. The definition of obesity and being overweight is not comparable between the UK and US here. UK BMI centiles have been used to define ‘overweight’ and ‘obese’ in children at or above the 85th and 95th percentiles respectively of the 1990 refence population. US BMI centiles have been used for the US data – reference population comes from the 2000 Centre for Disease Control growth charts
  38. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4437909/
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  50. https://www.inc.com/jessica-stillman/gen-z-is-anxious-distrustful-and-often-downright-miserable-new-poll-reveals.html
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  53. https://www.bbc.co.uk/news/magazine-20627410
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  60. http://www.radiocentre.org/74-of-9-14-year-olds-listen-to-radio-weekly/
  61. https://www.ofcom.org.uk/__data/assets/pdf_file/0012/113250/Adults-media-use-and-attitudes-report-2018-chart-pack.pdf
  62. http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
  63. https://www.ofcom.org.uk/__data/assets/pdf_file/0012/113250/Adults-media-use-and-attitudes-report-2018-chart-pack.pdf
  64. https://www.sabre.com/insights/how-generation-z-uses-emerging-technology/?utm_source=post-15948&utm_campaign=Insights&utm_medium=Internal-Link&utm_content=https://www.sabre.com/insights/how-generation-z-uses-emerging-technology/
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  67. http://www.bbc.com/future/story/20170508-the-many-reasons-that-people-are-having-less-sex
  68. https://worldwish.org/en/shareyourears.
  69. http://pediatrics.aappublications.org/content/pediatrics/127/4/800.full.pdf
  70. https://www.ipsos.com/sites/default/files/publication/1970-01/Ipsos_Connect_TP_Multiscreen_Aug2015.pdf
  71. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/108182/children-parents-media-use-attitudes-2017.pdf
  72. Unicef, Children in a Digital World. https://www.unicef.org/publications/files/SOWC_2017_ENG_WEB.pdf
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  76. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/108182/children-parents-media-use-attitudes-2017.pdf
  77. https://www.forbes.com/sites/deeppatel/2017/05/01/10-tips-for-marketing-to-gen-z-consumers/#1ac5dda93c50
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  79. https://www.forbes.com/sites/rachelarthur/2016/03/16/generation-z/#71ac6a8c2909
  80. https://www.ipsos.com/sites/default/files/2017-05/ipsos-mori-millennial-myths-realities-full-report.pdf
  81. https://www.scribd.com/document/265348695/Microsoft-Attention-Spans-Research-Report
  82. https://www.ipsos.com/sites/default/files/2017-05/ipsos-mori-millennial-myths-realities-full-report.pdf
  83. https://www.statisticsbrain.com/attention-span-statistics/
  84. https://www.thinkbox.tv/Research/Nickable-Charts/VOD-and-devices/Multi-screening
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  86. http://www.pewinternet.org/2012/11/01/how-teens-do-research-in-the-digital-world/
  87. https://www.ipsos.com/sites/default/files/publication/1970-01/Ipsos_Connect_TP_Multiscreen_Aug2015.pdf
  88. http://www.bbc.co.uk/news/health-41125009
  89. (https://epi.org.uk/wp-content/uploads/2018/01/Social-Media_Mental-Health_EPI-Report.pdf data from Measuring National Wellbeing: Insights into children’s mental health and wellbeing, ONS, 2015.)
  90. https://www.nytimes.com/2017/10/11/magazine/why-are-more-american-teenagers-than-ever-suffering-from-severe-anxiety.html
  91. https://www.tandfonline.com/doi/full/10.1080/02673843.2016.1197135
  92. (Royal Society for Public Health and Young Heath movement).
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  95. http://www.oecd.org/education/pisa-2015-results-volume-iii-9789264273856-en.htm
  96. Global Advisor, CyberBullying, April 2018, Ipsos MORI
  97. NCCD, Youth Online https://nccd.cdc.gov/youthonline/App/Results.aspx?TT=B&OUT=0&SID=HS&QID=QNOBESE&LID=LL&YID=2003&LID2=&YID2=&COL=S&ROW1=N&ROW2=N&HT=QQ&LCT=LL&FS=S1&FR=R1&FG=G1&FSL=S1&FRL=R1&FGL=G1&PV=&TST=False&C1=&C2=&QP=G&DP=1&VA=CI&CS=Y&SYID=&EYID=&SC=DEFAULT&SO=ASC
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  100. http://sonjalyubomirsky.com/files/2012/09/Twenge-Sherman-Lyubomirsky-in-press1.pdf
  101. (https://www.theatlantic.com/health/archive/2015/11/the-age-happiness-connection-is-breaking-down/414349/)
  102. https://www.rsph.org.uk/our-work/campaigns/status-of-mind.html
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  106. https://www.nytimes.com/2017/10/18/world/europe/italy-fake-news.html
  107. https://www.retaildive.com/ex/mobilecommercedaily/forever-21-uniquely-drives-sales-through-consumer-generated-outfit-gallery
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  111. https://www.ipsosglobaltrends.com/
  112. https://www.marketingweek.com/2017/09/11/jaywing-gen-z/
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  123. https://www.ipsosglobaltrends.com/
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  128. http://www.ncsyes.co.uk/sites/default/files/NCS%202016%20EvaluationReport_FINAL.pdf
  129. http://www.electproject.org/home/voter-turnout/demographics; http://www.electproject.org/2016
  130. https://www.ipsos.com/ipsos-mori/en-uk/how-britain-voted-2017-election
  131. https://www.ipsos.com/sites/default/files/2017-05/ipsos-mori-millennial-myths-realities-full-report.pdf (p143)
  132. https://www.sciencedirect.com/science/article/pii/S0261379413000875
  133. https://ypp.dmlcentral.net/projects/youth-participatory-politics-survey-project
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  135. https://www.bls.gov/opub/ted/volunteer-work.htm
  136. http://www.ncsyes.co.uk/about-us
  137. https://www2.deloitte.com/insights/us/en/deloitte-review/issue-8/the-corporate-lattice-rethinking-careers-in-the-changing-world-of-work.html
  138. https://www.mckinsey.com/~/media/McKinsey/Global%20Themes/Employment%20and%20Growth/Independent%20work%20Choice%20necessity%20and%20the%20gig%20economy/Independent-Work-Choice-necessity-and-the-gig-economy-Full-report.ashx
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  140. https://www.upwork.com/
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  142. https://gizmodo.com/amazon-slashes-prime-fees-for-medicaid-enrollees-in-pla-1823579368
  143. www.theguardian.com/world/2016/mar/07/revealed-30-year-economic-betrayal-draggingdown-generation-y-income
  144. https://www.resolutionfoundation.org/advanced/a-new-generational-contract/
  145. https://www.suttontrust.com/wp-content/uploads/2017/08/Ipsos-MORI-young-people-omnibus-survey-2017.pdf

Gen Z: Beyond Binary

Millennials are old news. Gen Z are the new focus of attention, and often wild speculation. Most of them are still very young, with the oldest only just reaching their early 20s, but they are already the subject of spurious claims and myths about who they are and what they’re going to be.

This report, the latest in our Ipsos MORI Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.