Ipsos Thinks

Sugar: What next?

The coming years are a critical period for us to address the impending obesity crisis. There are, of course, many complex factors driving obesity levels, including a number of different elements of diet and physical activity.

But sugar has received a huge share of attention, potentially because (compared with other elements of the diet) it is a component which can be more easily targeted in what we consume. Whether this is entirely fair or not, this public and legislative focus on sugar makes it even more important to understand where the public and politicians are: the attention is not going away, indeed it is only likely to grow.

This report outlines the context and challenges around reducing sugar consumption and provides a framework for intervention.

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Sugar: What next?