Ipsos MORI Thinks

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Trust: the Truth?

Download Trust: the Truth? report. This report, investigates the common assumption that trust is in terminal decline, and that this is part of a ‘crisis’ in many democracies.

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Trust: the Truth? from Ipsos MORI

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For more information about report, please email ukinfo@ipsos.com

Trust: The Truth?

We decided to write this report because we wanted to test if the prevailing narrative matched the data. The ‘truth about trust’ is that trust is complex, and takes many forms (many of these forms are not in crisis or decline). Without some degree of trust society simply would not function…