Ipsos MORI Thinks

Trust: the Facts

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i. Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
ii. European Values Study https://europeanvaluesstudy.eu/
iii. https://ec.europa.eu/commfrontoffice/publicopinion/index.cfm/Chart/index.cfm
iv. Ipsos Global Trustworthy Index Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
v. Latinobarometer, 1996-2017
vi. Ipsos Global Trustworthy Index Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
vii. General Social Survey General Social Survey data explorer, https://gssdataexplorer.norc.org
viii. https://ec.europa.eu/commfrontoffice/publicopinion/index.cfm/Chart/index.cfm
ix. Ipsos Veracity Index 2018 (https://www.ipsos.com/sites/default/files/ct/news/documents/2018-11/veracity_index_2018_v1_161118_public.pdf)
x. Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
xi. Ipsos Global Trustworthy Index Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
xii. Ipsos Global Advisor 19,782 online adults aged 16-64 across 27 countries,  26 Nov -7  Dec 2018
xiii. Ipsos, World Economic Forum (2019) Global Citizens & Data Privacy

Trust: The Truth?

We decided to write this report because we wanted to test if the prevailing narrative matched the data. The ‘truth about trust’ is that trust is complex, and takes many forms (many of these forms are not in crisis or decline). Without some degree of trust society simply would not function…